Mahindra & Mahindra, market leader in utility vehicles today introduced the Thar CRDe, 4x4 offroader in the Kerala market.
It is priced at Rs 6.11 lakh for BS IV variant (ex-showroom price) Kochi.
Kerala has been the largest market for such vehicles and the company was totally geared to meet any requirements,Behram Dhabher, General Manager (Vehicle Development) told reporters here.
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India. Consumers are looking for a different lifestyle as they seek adventure and a fun experience which the vehicle will offer, he said.
The Thar is a manual 4x4 machine coupled with a powerful CRDe 105 BHP engine and driven by wire technology, which is capable of providing it variable speeds and acceleration. To handle this excess power, Thar CRDe's tough rigid ladder frame chassis has been optimised to enable crisp handling.
The vehicle would be available in Mumbai, Delhi, Chandigarh, Jaipur, Bangalore, Kochi, Mangalore and Kolkatta and would be launched in the rest of India by this month.
It will be positioned as a lifestyle vehicle for the rural market with both two wheel and four wheel options. The BS III variation will be priced at Rs 4.33 lakh (ex showroom kochi), Sunil Lohani, General Manager (South Zone)said.
