Mahindra Renault is hoping to sell 1200 units of Logan in northern region in the current fiscal.
"We are targeting to sell 1200 units of Logan in 2009-10 compared with 1150 units sold in last fiscal in north comprising Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir and Chandigarh," Company's Deputy General Manager, Indrajeet Ghoshal told reporters here today.
Although the company expected to achieve flat growth in terms of sales from north, yet it was eying to improve its market share in midsize segment from 8 per cent to 11 per cent by end of current fiscal in this region. "We wish to have 11 per cent market share in midsize segment in northern region in 2009-10," Ghoshal said.
During the coming festival season, the company is offering special schemes which include car finance at a rate of 0.99 per cent or 6.99 per cent, LCD TV and two grand prizes of free Logan Play, to push up sales.
"The customers can avail these offers when they visit the showrooms for test drive," said Company's Senior Manager, Jasjit Singh Bawa.
"We are targeting to sell 2000 units of Logan across the country during coming festival season," he said.
The company, which is a joint venture between Mahindra & Mahindra and Renault, has also launched new variants of Logan Play which carry price tag of Rs. 5.49 lakh for petrol and Rs. 6.79 lakh for diesel version.
"The new Logan Play adds a new dimension of fun and adventure to Logan's existing value proposition of space, fuel efficiency and economy," said Ghoshal.
