Global consulting and IT service provider, Mahindra Satyam, today announced the launch of mobile couponing platform. “The ready-made solution allows retailers to deliver multiple, targeted marketing campaigns and gives customer access to coupon offers and information on-the-go via mobile phones,” the company said in a release.
The solution works by sending customers a unique identification number (UID) and ID via text/barcode message, enabling them to use their mobile phone to access the couponing application and select coupon preference that can be used ion specific retail outlets.
