MakeMyTrip and Yatra looking to optimise promotional costs to trim losses

MakeMyTrip aims to continue the journey of bringing down the promotional costs

Having burnt billions of rupees in trying to expand customer base and create market, online travel companies like MakeMyTrip and Yatra are looking to optimise their promotional expenses. Both the Nasdaq-listed travel players have seen a reduction in losses during the April-June quarter of the current financial year.

MakeMyTrip, the country’s biggest online travel company, has managed to bring down its adjusted operating loss to $32.8 million in the quarter from $52.3 million in the corresponding period of previous year, a reduction of over 37 per cent. This decline came even though the total marketing and sales promotion expenses increased