MakeMyTrip, Goibibo plan distinct travel routes for hotel, flight bookings

The hotel tariff offered by the two brands is quite identical, though both platforms offer discounts on bookings

The country’s leading online travel agency MakeMyTrip, which acquired rival Goibibo in 2016, is planning to position the two brands as distinct from each other, catering to different kinds of customers. While MakeMyTrip is being pitched as a more premium brand, the management is placing Goibibo as an offering for value-conscious customers.

The company said it was re-imagining the whole travel space by making online travel mainstream in India like never before. “We have an interesting strategy at play with multiple brands — MakeMyTrip, redBus and Goibibo, all prominent leadership brands in their space. With the entire travelling populace as