With the cold wave intensifying its grip in the northern parts of the country, the weather inside the malls has started turning warm. With Christmas having just passed and New Year round the corner, it’s busy times for the malls as they gear for sales and promotional activities.
The DT mall developed by DLF developers, located in the IT park here, is witnessing surge in footfalls this year.
According to the officials from DT mall, sales and promotional activities were resulting in more footfalls inside the malls.
We have observed over 120 per cent jump in footfalls inside the malls this year compared to last year. Good brand-building activities coupled with higher occupancy ratio have helped the malls to attract crowd this year. The officials maintained, sales and promotional activities definitely add a zing in the mall’s atmosphere and also help them draw crowds.
With opens spaces made available for small kiosks, it not only helps the retailer generate sales-related activities but also provide an opportunity to the buyer.
Manoj Kashyap, regional director, Jones Lang LaSalle Meghraj maintained the live activities being conducted by the mall helps them to attract and further retain traffic inside the malls.
There are some dead corners inside the mall which could be utilised for the purpose. With malls leasing out these dead corners to small kiosks for sales-related activities it not only lends an impetus to the sales activity inside the mall but also adds to the mall’s character.
Officials from the Celebration Mall, developed by Advance India Project Limited in Amritsar, maintained event and sales promotion is linked to customer conversion. Along with helping the mall to gain more footfalls, the activities also help realise sales transactions which in a way leadws to developing relationship between the mall and the customer.
