Business Standard

Mallya's Kingfisher to be lager partner at Champions Trophy

Industrialist swings a 'cheap' deal with ICC for tournament to be played in UK

Image
Premium

Ashis Ray London
Even as he is due to appear at a magistrates' court in London for a preliminary hearing on the Indian government's application to extradite him, Vijay Mallya has struck a clever deal with the International Cricket Council (ICC). His company will pay a modest sum in lieu of a wider outreach for his Kingfisher beer in the British market.
According to an ICC official, the upfront payment "could be less than six-figures (in dollars)".
In exchange, Kingfisher will be the official lager partner for the Champions Trophy cricket tournament next month, hosted by England and Wales. The tournament -- in which

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in