Mamaearth acquires haircare brand BBLUNT for Rs 135 cr from Godrej stable

BBLUNT's strength lies in its extensive experience of styling Bollywood celebrities and transferring the salon experience into consumer products

Honasa Consumer, the parent company of D2C unicorn Mamaearth, has acquired BBLUNT, a premium hair care, hair color and styling products brand from Godrej Consumer Products Limited (GCPL). The deal is worth Rs 134 crore, according to people close to the developments.  

While Honasa's 30 per cent stake in BBLUNT is for Rs 84.5 crore, its entire purchase including different product lines and BBLUNT salons is for an overall deal value of Rs 134 crore. 

BBLUNT salons, operated by Bhabani Blunt Hair Dressing, was founded by Adhuna and Ashoke Bhabani over two decades back. Its strength lies in its extensive experience