Manpasand Beverages takes on soft drink majors with health drink 'Siznal'

Firm eyes urban kitty with honey-based vegetable-fruit blend juice products; will double capacity to 300,000 cases/day with Rs 6 bn capex

On track to doubling its capacity, Vadodara-based Manpasand Beverages is looking to take on soft drink majors in FMCG sector with its latest health drink brand 'Siznal'. Targeting the healthy drinking consumers, Manpasand Beverages has rolled out a slew of juices that are blends of fruits and vegetables, sweetened with honey.

Currently, offered in four different blends of vegetables and fruits including beetroot-carrot, orange-carrot, pomegranate-carrot, and cucumber-spinach, the Siznal brand is targeted at urban consumers.

"Sugar consumption is becoming a major impediment in the juice market in urban areas. Hence, we have come up with a fruits-cum-vegetable drink