Business Standard

Mapping The Indian Filmgoers

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Our Bureau BUSINESS STANDARD

Lintertainment, the newly launched entertainment marketing division of Lintas India is ready to launch a comprehensive research on the consumers of Indian films, their attitudes and mindsets.

The research, titled Filmi Sutra, will be initiated in conjunction with the advertising group

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First Published: Aug 20 2003 | 12:00 AM IST

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