Marico acquires soap brand <i><b>Manjal</b></i>

Marico has acquired the herbal bath soap brand Manjal from Kerala-based Oriental Extractions.

According to a release issued by Marico to the BSE today, Manjal has an annualised turnover of about Rs 9 crore largely in Kerala.

"Manjal's brand equity owes its strength to the unique turmeric-based formulation, which gives the consumer a superior bathing experience. The soap was being marketed under the banner of S D Pharmacy, a sister concern of Oriental with over 65 years of expertise in Ayurvedic proprietary medicines and OTC products in Kerala," the release added.

Harsh Mariwala, chairman and managing director of Marico, said Manjal is expected to do better in future through an expansion of reach with the company's network, better leveraging and positioning.