Marico expands plant-based protein portfolio with Saffola Soya Bhurji

Product launched in Bengal, Delhi and Mumbai across general trade; will be available pan-India in phases, and across modern trade and major e-commerce platforms as well

Fast-moving consumer goods company Marico Limited has expanded its plant-based protein portfolio with the launch of Saffola Soya Bhurji.

The product has been launched in West Bengal, Delhi, and Mumbai across general trade and will be available across the country in a phased manner. It will also be available across modern trade and major e-commerce platforms.

Under the Saffola portfolio, the Company previously marked its entry into the plant protein category by launching Saffola Meal Maker Soya Chunks. 

The packet will weigh 35 grams and is priced at Rs 15. The product packs 12.6-gram protein per serving— giving double protein