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Maruti, Hyundai bet on first-time car buyers with easy financing schemes

Plan to cut down payments, offer digital shopping & doorstep delivery

car buyers, Hyundai, MARUTI, CAR SALES,
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Going all out to attract first time buyers during the pandemic, auto firms are working to change the way cars can be bought or sold

Arindam Majumder New Delhi
Atul, a young executive, had planned to buy his first car in March. He had zoomed in on a couple of models in the below Rs 10-lakh segment. Then came the virus followed by a pay cut, and now he’s thinking of deferring the car plan.
 
As automakers resume production after the longest closure, they will depend on customers like Atul for a revival.
 
Going all out to attract first-time buyers during the pandemic, automakers are firming up plans to offer tailor-made finance schemes with a much lower down-payment option for entry-level models. Digital shopping and doorstep delivery would also