Maruti, Hyundai bet on first-time car buyers with easy financing schemes

Plan to cut down payments, offer digital shopping & doorstep delivery

Atul, a young executive, had planned to buy his first car in March. He had zoomed in on a couple of models in the below Rs 10-lakh segment. Then came the virus followed by a pay cut, and now he’s thinking of deferring the car plan.
 

As automakers resume production after the longest closure, they will depend on customers like Atul for a revival.
 

Going all out to attract first-time buyers during the pandemic, automakers are firming up plans to offer tailor-made finance schemes with a much lower down-payment option for entry-level models. Digital shopping and doorstep delivery would also