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Monday, December 23, 2024 | 02:41 AM ISTEN Hindi

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Maruti, Hyundai skip rural slump, manage to increase sales in FY19

Hyundai's rural sales were 17.3 per cent of its FY19 total, as against 15.6 per cent a year before

With car penetration of 22 per 1,000 population, India continues to be a big opportunity to sell cars, especially in the rural areas
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With car penetration of 22 per 1,000 population, India continues to be a big opportunity to sell cars, especially in the rural areas

T E Narasimhan Chennai
The country’s largest two carmakers, Maruti and Hyundai, managed to increase their rural sales in 2018-19. This took place despite the rural economy being under pressure.
 
Both companies are optimistic about 2019-20, too, with the raising of rural allocations in the Union Budget and higher Minimum Support Prices. That means more of rural disposable income.
 
Maruti Suzuki’s (the country’s largest car maker) rural sales in 2018-19 rose to 667,000 units. A year before, it was around 604,000 units. This year’s outcome will depend on the monsoon, farm output and how rural sales pick up.
 
Hyundai’s rural sales

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