Maruti launches mascot for WagonR

In a bid to revitalise its Wagon R brand, Maruti Suzuki India has launched a mascot 'Mr WizeR' to represent the model.

"The objective of launching 'Mr WizerR' is to revitalise the brand and beat the clutter with an innovative concept, while communicating the core strength of the brand in the most effective manner," MSI Chief General Manager (Marketing) Shashank Srivastava said in a statement.

"Mr WizeR embodies the values -- smartness and leadership -- that brand WagonR stands for," he added.

The statement said the mascot with its smart and witty traits is an amalgamation of the brand name ‘WagonR’ and ‘Wise', representing the WagonR customers.

The company aims to take the initiative to all media domains and is planning to have the cartoon character as the face of future campaigns across print, TV and Internet.

Lintas Media Group, the creater of the character, said, "WagonR will be an integral part of the storyline and the brand fit will be merged with the story. Though 'Mr WizeR' has a modern outlook, he is deeply rooted in the Indian value system."

WagonR is one of the top-selling brands of Maruti Suzuki, with an average monthly sale of over 11,000 units during 2008-09.