Maruti sales outlets to take a leaf out of Nexa

Maruti aims to expand sales to 2 million units by 2020 from 1.56 million vehicles in FY17

Maruti Suzuki, the country’s largest car maker, is launching a three-pronged strategy to spruce up sales and customer service experience. Taking cues from its Nexa sales channel, the company plans to refresh its 1,800 regular outlets. It also plans to bring dedicated workshop for Nexa cars and introduce a new format for True Value, their channel for pre-owned cars.  

Maruti had introduced Nexa sales network in 2015 to sell premium vehicles and offer a differentiated experience to buyers. About 250 Nexa outlets are operational as of now and they have cumulatively sold about 300,000 cars, including Baleno and S-Cross. 

“We had