Maruti Suzuki, Hyundai Motor ready to rev up small car market in India

In the absence of new models that have service and reach matching with Maruti and Hyundai, first-time buyers opted for used cars, fuelling sales of second-hand car market

With Maruti bringing the new generation Alto and Hyundai introducing a completely new entry-level model, buyers in India’s small car market, who have had little to choose from in the absence of new launches since five years, would now be spoilt for choice. 

“We would be launching a contemporary car that will address the entry-level of the car market,” said Rakesh Srivastava, director - sales and marketing at Hyundai Motor India.

The all-new model would also derive its strength from high quality and high aspiration levels akin to the Creta in the SUV segment and Elite i20 in the compact