Maruti Suzuki's Swift keeps the lead, breaks a-car-a-minute sales barrier

Two editions down and 13 years old, the old warhorse from the Maruti Suzuki stable is still in the list of bestsellers

Ten weeks into its launch, the third generation Swift from Maruti Suzuki has already clocked a cumulative booking of 100,000 cars, implying an average booking of one car every minute. Not only does this make Swift the envy of every rival car makers, but it also turns up the heat in house because the numbers are way ahead of those notched up by the company’s recent bestsellers like the new Dzire and Baleno. 

Launched at the Auto Expo early last month, Swift already has a waiting period of three to four months for different variants. “Some of our recent bestsellers-