Maruti Suzuki ties up with start-up hub in IIM-B for mobility solutions

Maruti Suzuki India (MSI) on Thursday said it has joined hands with the startup hub and incubation centre at the Indian Institute of Management, Bangalore (IIMB) to spearhead innovations in the mobility space.

The partnership with Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIMB would help to come up with innovations which could be then applied in the mobility sector, MSI said in a statement.

The collaboration marks first-of-its kind initiative by an automobile manufacturing company to help early-stage startups become large-scale businesses, it added.

The tie-up will be a three-month (pre-incubation) and six-month (incubation) engagement, the automaker