Video is real and short-form rules the Meta world. Video overall makes up 50 per cent of the time people spend on Facebook, and Reels is growing quickly globally. Ajit Mohan, VP and MD, Facebook India (Meta), says that for the near future, the focus for Meta in the country will be video and WhatsApp for businesses. In an interview with Shivani Shinde, he shares that many more products will be created for India and then
Massive growth in reels in past two years, says Meta's Ajit Mohan
Reels make up more than 20 per cent of the time people spend on Instagram, globally.
 "Ajit Mohan, VP and MD Facebook India (Meta)")
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Ajit Mohan, VP and MD Facebook India (Meta) (Illustration: Binay Sinha)
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