Massive pressure for innovation on India's fintech space, says Nasscom

Fintech start-ups have benefited from the measurability of their performance

As the government and industries come together to push start-ups into prominence across the country, there is a visible focus on fintech companies, with many of them getting a larger share of the investment pie. Nasscom's 2017 incubator and accelerator report shows that four out of six major industry-incubator-accelerator partnerships have partial, if not complete, focus on fintech services.

"Quantifiable objectives in fintech start-ups are more measurable. Number of customers acquired, number of retail branches or number of efficiencies delivered, cost per transaction lowered, etc, are easier to show (in fintech) compared to other sectors," said K S Vishwanathan, Nasscom