Max Bupa rebrands itself as Niva Bupa, stops using 'Max' brand name

Standalone health insurer Max Bupa Health Insurance, backed by private equity firm True North and Bupa, has rebranded itself to Niva Bupa Health Insurance.

Max India, which owned 51 per cent in the insurer sold its stake to True North in February 2019 for Rs 510 crore. While the erstwhile promoters exited the venture, it was decided that the use of the “Max” brand will be phased out over a period of two years and replaced with a suitable name. The Bupa brand name, however, would continue as before.

“Owing to a change in shareholding pattern, with the exit of Max India