McDonald's US sales drop for first time in six quarters

McDonald's fourth-quarter revenue fell nearly 5% to $6.03 billion

McDonald’s sales at established US restaurants fell for the first time in six quarters as the novelty of all-day breakfast failed to overcome competition from supermarkets and other retailers.
 
Shares of McDonald’s fell as much as two per cent after the operator of the world’s largest fast-food chain reported fourth-quarter results on Monday. The stock later rebounded somewhat to trade down 0.9 per cent at $121.18.
 
McDonald’s and other restaurant operators are battling broad-based competition for consumer food dollars. Their rivals include convenience stores, supermarkets and meal kit delivery services such as Blue Apron.
 
The challenge from