Walk into a McDonald's in London, Dubai or even Paris, and you could soon be offered an Indian version of a burger.
The US-based fast food giant McDonald's is taking a leaf out of the books of its Indian operations and may soon offer Indian cuisine at its world-wide chain of restaurants.
The aim is to make these offerings available to the huge Indian diaspora in the Middle East, the UK and even some European countries. The multinational is also trying to cash in on the new fad for Indian cuisine the world over.
Vikram Bakshi, managing director of Connaught Plaza Restaurants, which handles McDonald's operations in north India, said, "McDonald's is thinking of serving Indian menu at its global outlets. This would be basically targeted towards the Asian community residing in the Middle East, UK and elsewhere."
As part of a specific India strategy, McDonald's has developed menu for Indians with both vegetarian and non-vegetarian selections to suit the local taste.
McDonald's India is a 50:50 joint venture, with Amit Jatia's Hardcastle Restaurants managing the western region and the northern part being managed by Vikram Bakshi's Connaught Plaza Restaurants. The McDonald's network has more than 30,000 restaurants in 121 countries across six continents.
Till now the company has been living up to its aim of bringing international premium quality products to Indians, the latest offering being Coca-Cola's Georgia brand of coffee and tea.
Even though, McDonald's world-wide has run into controversies relating to its offering of beef and pork items, it offer neither of these items in India.
