Media is a branding opportunity for Bloomberg: Chairman Peter Grauer

We are very pleased with where we are today as far as the (media) business is concerned, Grauer said

Peter Grauer, chairman, Bloomberg, is a regular visitor to India. Grauer’s travels are somewhat linked to Bloomberg’s keen interest in the Indian market. The firm has a strong terminal business, which provides real-time financial data and analysis, a media business in joint venture with Quintillion Media (promoted by Raghav Bahl) and an enterprise products business targeted at banks and other corporates. In conversation with Viveat Susan Pinto and Urvi Malvania, Grauer (72) indicates his priorities for the domestic market and where growth prospects for Bloomberg lie. Edited excerpts:

Where does India figure in the pecking order of markets for Bloomberg?

From an