Meesho charts disruptive strategy, to deliver free in non-tier 1 towns

Social e-commerce platform Meesho is set to disrupt the food and grocery market by offering free home delivery on all orders in over 200 below Tier 1 cities in a year’s time, in the first phase.
 
It is also disrupting the monetization model by focusing primarily on advertising revenues rather than commissions from sellers, as distinct from its competitors.
 
The move is expected to challenge the big players in the sector which include Jio Mart, Tata’s Big Basket, Amazon, Grofers, and others, many of which have minimum prices for free delivery.
   
Asked how it will take these