Meesho surpasses Amazon in festive order volumes, Flipkart leads the market

E-commerce firms such as Amazon, Flipkart, Meesho, Reliance's JioMart and Tata Group have been running various parallel sale events

Meesho has emerged as the second-largest player by order share in this year’s festive sales till now,  surpassing Amazon, while Flipkart Group platforms topped the market in both orders and gross merchandise value (GMV), according to according to a report by consultancy firm Redseer.

 It said Flipkart Group maintained its leadership position with a 62 per cent market share in terms of GMV during the first week of the festive season, followed by Amazon which had 26 per cent share, while the remaining 12 per cent was distributed among other e-commerce players. In terms of order volume, Flipkart Group again