Mercedes, Audi expect sales momentum to pick up in festive season

The company has taken a host of initiatives to boost customer sentiment and to bring back the confidence required

Luxury carmakers Mercedes-Benz India and Audi India expect sales to bounce back in the upcoming festive season as they look forward to gradual improvement in overall business environment over the next few months.

The German automakers expect introduction of digital initiatives andfinancial tools, including low EMI solutions, to help them attract more buyers.

"We are confident of customer demand gradually coming back by the festive season as this is the time customers want to celebrate and that in-turn drives sentiment.Our month-on-month sales trend signals towards that revival of sentiments," Mercedes-Benz India Managing Director and CEO Martin Schwenk told PTI.

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