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Having recorded an impressive growth of 40 per cent in Punjab in the last calendar year, German luxury carmaker Mercedes-Benz is betting big on Punjab market.
As part of its strategy, the company has further strengthened its presence in the state by inaugurating the state’s largest luxury car dealership in Mohali near Chandigarh. Currently, the company has its dealership in Chandigarh, Ludhiana and Jalandhar in Punjab.
The state contributes seven per cent of the company’s total national sales. Last calendar year, the company sold 9003 units across India, a growth of 32 per cent over the previous year. The Punjab market grew by 40 per cent during the period, clearly indicating that the state has immense potential for the car maker. Also, in the first quarter the current year, the Punjab market seems to be in sync with company’s national sales growth of 27 per cent.
Speaking to Media, Mercedes-Benz India, Managing Director and CEO, Eberhard Kern said, “ With the inauguration of Punjab’s largest and Mohali’s first ever luxury car dealership, we not only reiterate our excellence in providing a luxury car experience to our customers in newer markets, but also underscore the Three Pointed Star’s dominance in creating the most qualitative and dense network reach by any luxury car maker in India. The emerging markets like Chandigarh Tricity (Mohali, Panchkula, Chandigarh) will act as growth engines for Mercedes-Benz and we continue to see more prospective customers with high aspirational levels and global lifestyles in this market.”
With establishment of the state-of-the-art 3S facility at Mohali, Mercedes-Benz India now enjoys a network spread across 36 cities with 64 outlets and retains the distinction of being the leading luxury car manufacturer with the widest and most qualitative network of sales and after-sales services.
A total of 11 new outlets are planned for 2014 of which four outlets have already been inaugurated including Mohali and remaining are scheduled during the year.
The company has already launched four new products in the first four months of the current calender year and has an exciting product pipeline for the remaining year. Commenting upon new launches, he added, “ We would launch six more products in 2014 including ML 63 AMG, the stylish SUV, to be launched on May 15.”
Meanwhile, the company also commenced its Grand Tour of the award winning vehicles comprising the A-Class, E-Class, B-Class and GL-Class on Monday. This convoy of gold foiled cars will be visiting 23 cities across India in next 45 days as part of Mercedes-Benz India’s ‘Celebrate Excellence’ campaign. The convoy will also be visiting Karnal, Chandigarh, Ludhiana and Jalandhar to celebrate the excellence of the Three Pointed Star.
