Mercedes-Benz, the German luxury automobile maker, hopes to continue with a double digit growth this year too.
During the calendar year 2011, the company sold 7,430 units of its luxury cars in the country, compared with 5,819 units sold in the previous year, accounting for a sales surge of 27.69 per cent year-on-year. A significant part of its sales was from Tier II and III cities. For the company its models C-Class and E-Class sedans account for a major chunk of the sales.
On the sales target and plans for the year 2012, Peter Honegg, MD & CEO, said the company hoped to see a strong double-digit growth, well over 10 per cent, during 2012 too.
For increasing its sales, the firm has been opening dealerships at a frenetic pace to catch up with the top selling luxury car maker BMW. Mercedes-Benz claims it has the densest network among luxury car makers in the country on Sunday. It has been opening 15-20 dealerships every year, said Honegg.
