Mercedes-Benz to roll out 'EQ' family of electric cars in Indian markets

The first one will be a sporty SUV called the EQC, which is priced at around Rs 1 crore and will come to the market in April

After a humbling setback in 2010, when arch-rival BMW stole a march on it and pushed it to second position, Mercedes-Benz India is firmly entrenched as king of the hill for the fifth year running on account of its growing sales and product strategy, which carved out a family of products for younger buyers worldwide.

Now, the company is looking to pivot its strength on a family of electric vehicles called “EQ”, which stands for Emotional Intelligence and will roll out in India. 

The first one will be a sporty SUV called the EQC, which is priced at around Rs 1 crore