Meta appoints former Tata CliQ CEO as global business head in India

Vikas Purohit will lead the company's business vertical teams, agency teams, and business solutions teams

Vikas Purohit will head Facebook parent Meta’s global business group in India, said the social media platform on Monday.

Purohit, the former CEO of Tata CLiQ, will lead Meta’s strategic relationship with brands and agencies to drive revenue growth across key channels, the company said in a statement. He will partner with the media and others for accelerating the adoption of digital tools by advertisers and agencies.

Purohit will lead the company’s business vertical teams, agency teams, and business solutions teams. He will report to Arun Srinivas, director and head of ads business for Meta in India.

“Meta is committed