Meta launches new safety initiatives aiming at online protection of women

A first of its kind platform, NCII.org has partnered with various Indian organisations such as Social Media Matters, Centre for Social Research, and Red Dot Foundation

Meta, the rebranded parent company of Facebook and its apps, on Thursday, announced several initiatives aimed towards online safety of women, including a project to prevent the spread of non-consensual intimate images. 

StopNCII.org is an initiative by Meta to prevent the spread of non-consensual intimate images (NCII), often called “revenge porn”. In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can’t be proliferated on its platforms.

This is a technology that assigns a unique hash value (a numerical code) to an image, creating