This MG Motor outlet displays no cars, gives 360-degree tour of vehicles

MG Motor unveiled a first of its kind digital showroom to provide visual immersive experience of vehicles to customers

The latest MG Motor showroom here, a digital one, looks nothing like the typical one. For one, it has no cars on display.

Instead, the car manufacturer has unveiled a digital studio, with what is termed visual immersive technology, to give potential customers a 360-degree tour of the vehicles.

Started as an experiment, the company aims to take this car-less showroom concept to other locations in the country. “The purpose of setting up a car-less showroom is that typically in big cities, one cannot open big showrooms in busy neighbourhoods. Through this concept, the cost of operations goes down to