Mudra Institute of Communications, Ahmedabad's annual Brand Management Festival, MICANVAS is based on the theme Marketing 3.0 this year.
Marketing 3.0 is a much talked-about term in the marketing circuit today, marking a paradigm shift in how marketers and consumers perceive the age-old buying/selling process. "Marketing is no longer confined to the concept of selling products and services to consumers and involves engaging in a dialogue and building long lasting relations with them which serves to profit everybody. This relationship building outlook is at the heart of marketing strategies. Today, we are standing at the crossroads where each road takes us down an entirely new path which opens up a whole world of new possibilities, a release from the institute stated.
The relevance of the above topic today can be gauged by the fact the internationally acclaimed guru of marketing, Philip Kotler has recently come out with a book by the name 'Marketing 3. 0: From Products to Customers to The Human Spirit'. Using MICANVAS, MICA seeks to be the first one to explore this novel philosophy, the release said. MICANVAS this year will take place between October 28 and 30.
