Business Standard

Microblogging platform Koo eyes going global after cracking India market

Firm will co-exist with Twitter rather than be a competitor, says CEO Radhakrishna

Koo app, social media
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Koo’s aim is to go deeper into the Indian market with its focus on Indian languages.

Samreen Ahmad Bengaluru
Homegrown microblogging platform Koo, which shot to fame after global tech giant Twitter’s face-off with the government in February, has reached 5.5 million downloads, and is now eyeing 100 million users in the next 18 months.
 
According to the founders of the firm, once the 100-million milestone is achieved, they will start monetising the platform and will take the app to other markets.
 
“We are not focused on monetising right now and will grow the user base to a certain extent, after which we will focus on monetising through advertising, branding, and virtual gifting,” said Aprameya Radhakrishna, CEO

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