After tasting success in mobile and tablet categories, homegrown cellphone brand, Micromax, today forayed into the highly competitive home entertainment space with the launch of LED TVs and home theatre systems.
Around 17 million television has been sold in India in 2011. Nearly, 12 million conventional television sets were sold in 2011.Though, the Indian brands have considerable market share when it comes to the traditional CRT TVs, the flat-panel display (FPD) television is dominated by global brands such as Samsung, LG , Sony and others. The FPD market in India was around 4.5 million sets in 2011, according to data by trade magazine TV VEOPAR journal.
According to industry experts, with the entry of Micromax the sector is likely to become more competitive. This may result in price cuts.
“We are looking at capturing 8-10 per cent of the overall television market in India by 2014.In the next two-three years, we expect to log Rs 1,000 crore revenues from the consumers electronics segment,” Rajesh Aggarwal, Managing Director of Micromax said.
| Company | Entry level LED TVs | Full FD Smart TV |
| Samsung | Rs 13,500 (19") | Rs 4,00,000 (65") |
| LG | Rs 14,750 (22") | Rs 7,00,000 (72") |
| Micromax | Rs 15,990 (24") | Rs 1,29,990 (55") |
| Akai | Rs 10,490 (19") | Rs 69,990 (46") |
The consumer electronics division, which will manufacture televisions and home theatre systems will operate as a separate business unit within Micromax.”We will have a separate business head, channel partners and distributors for our consumer electronics products,” he added.
The company will invest around Rs 100 crore in the consumer electronics division in the next three years. Micromax has set up a manufacturing facility in Rudrapur, which is capable of making 2,000 LED TVs a day, will also be used to manufacture tablets and accessories.
The LED TVs range from 24-inches to 55-inches and start from Rs 15,990 and go up to Rs 1,29,990. All the models offer HD resolution and two models – 50-inches and 55-inches – offer 3D capabilities as well. The top-end 55-inch model also offers Smart TV feature for Internet browsing and apps.
The LED TVs will initially be available across 170 cities in nine states – Delhi, Haryana, Madhya Pradesh, Punjab, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka and Gujarat.
All models come with a USB port that support plug-and-play capability. The two 3D-enabled models will come with four 3D glasses. In addition to the LED TVs, Micromax has also launched two home theatre systems priced between Rs 5,990 and Rs 6,990.
