In its efforts to support the startup ecosystem in the country, technology giant Microsoft has launched a programme for nurturing and scaling startups that are leveraging artificial intelligence (AI). Microsoft AI Innovate is a 10-week initiative that will support startups in India leveraging AI technologies, helping them scale operations, drive innovation, and build industry expertise. Both B2B and B2C startups from diverse industries including financial services, healthcare, education, agriculture, space, manufacturing and logistics, retail, and e-commerce are invited to participate in the quarterly cohorts of this immersive program. Supported by TiE Mumbai, the launch cohort will kickstart in November 2021.