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Microsoft partners with Eros Now for next generation online video platform

The company has been partnering with digital players to tackle global rivals

Bollywood Actor, Anil Kapoor, Peggy Johnson, Executive Vice President Business Development, Microsoft and Rishika Lulla Singh, CEO, Eros Digital at the Press Conference. Photo- Kamlesh Pednekar
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Bollywood Actor, Anil Kapoor, Peggy Johnson, Executive Vice President Business Development, Microsoft and Rishika Lulla Singh, CEO, Eros Digital at the Press Conference. Photo- Kamlesh Pednekar

Romita Majumdar Mumbai
Technology giant Microsoft announced a collaboration with Eros Now, a entertainment OTT (over-the-top) video platform by Eros International Plc, to build a next generation online video platform on Microsoft Azure targeted at its consumers across the globe.

Microsoft Azure and Azure Media Services will develop a new, intuitive online video platform to provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

"AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience. We

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