Milkbasket offers daily doorstep grocery before 7 am

Indian market for food & grocery is estimated at $413 bn & is expected to grow at a rate of 25-30%

At 11 pm on a working day, just before hitting the bed, Rupa realised that her stock of oats was not enough for the next morning. With few options to buy oats at night and hardly any time to step out the next morning, she thought of skipping the regular oatmeal breakfast for her husband. But then she placed an order in the Milkbasket mobile app, ensuring her brand of oats would be delivered by the milkman the next morning before 7.

Milkbasket, a Gurugram-based start-up, claims to be India’s first daily micro-delivery grocery service taking a cue from the