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Monday, December 23, 2024 | 04:52 PM ISTEN Hindi

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Milking Heritage

Heritage Foods handles around 1.4 million litres of milk per day procured from 350,000 farmers

"Our aim is to become  a nationally recognised  brand by 2022. We have already kicked off  marketing activities and refreshed our logo" - Brahmani Nara, Executive Director,  Heritage Foods
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“Our aim is to become a nationally recognised brand by 2022. We have already kicked off marketing activities and refreshed our logo” - Brahmani Nara, Executive Director, Heritage Foods

Sohini Das Ahmedabad
Andhra Pradesh Chief Minister N Chandrababu Naidu founded Heritage Foods, a dairy products company, is eyeing a pan-India presence as it aims to grow its revenues three-fold in the next five years. To do this the company plans to increase the share of value-added dairy products in its portfolio from 24 to 40 per cent, increase marketing spend for the brand and exploit its access to new markets through the dairy brands that it has acquired from Reliance Retail.

The company also recently refreshed the Heritage brand with a new logo and packaging improvements. Brahmani Nara, daughter-in-law of Naidu and

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