Millennials' makeup lust is lipstick of retail's pig

Always camera ready, they are buying 25%more cosmetics than 2 yrs ago

Meghan Roark isn’t too proud to admit she has an addiction. Her habit? Makeup.
 
Roark, a 27-year-old who works in retail in Abingdon, Va., estimates that she spends $300 a month on cosmetics and skin care. She watches at least three hours of tutorials each week on YouTube, learning new techniques or keeping up on emerging brands. Her morning makeup routine takes 30 minutes and involves up to 15 products.
 
Young shoppers like Roark are the driving force behind a boom in the cosmetics industry. Always camera ready, they are buying and using almost 25 per cent more