Miranda to design ads for Wipro

Cartoonist Mario Miranda will be designing advertising campaigns for Wipro.

Pratik Kumar, executive vice president (human resources), Wipro, said: "Mario brings anecdotes and stories to life in his classic, inimitable style, and we are proud to share them with the world."

Miranda is creating cartoons that would be used in major advertising campaigns, particularly for recruiting talent and for employee communications. The ads will reflect culture, attitude, belief, emotions and life that are true to Wipro. The cartoons will also be used in calendars designed specifically for Wipro.

"I love dealing with people and drawing them. It was a great opportunity to bring out the variety of people through this campaign - it was good fun," commented Miranda.