The traders’ association boycott on Pepsi and Coca-Cola products in Tamil Nadu entered the fourth day, but response continues to be mixed. While small retailers are partly supporting the boycott, biggies and hotel chains have decided to adopt a “wait and watch” approach. The two multinationals, whose market here is around Rs 1,600-2000 crore, continues to remain silent on the issue.
The Tamil Nadu Traders Federation and Consortium of Tamil Nadu Traders Association have called for boycott of Pepsi and Coke products and promote regional brands. They wanted around 20 lakh shops affiliated with them to follow. They have cited two