Business Standard

Mobile's big moment: Popular gaming apps among top advertisers in India

Size of this category will grow as traditional spenders remain cautious amid slowdown

mobile advertising
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Viveat Susan Pinto Mumbai
One of the country’s top three advertisers in 2019 wasn’t a retail major or a consumer goods company as has been the trend over the years. It was, instead, a popular gaming app.

Dream11, a fantasy sports player, broke into the top three of domestic advertisers in 2019, according to the latest Pitch Madison Adex report. This was also the first time a mobile gaming application had figured on the list.

Dream11’s ad budget was Rs 800 crore versus Amazon’s Rs 900 crore, said the report. The latter is the second-largest advertiser in India for 2019, while Hindustan Unilever remains the largest

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