Modern trade to recover as Covid-19 pandemic graph slows: Nielsen

As consumption in metros begins to improve, the negative trend for modern trade could change in the months ahead, Nielsen said

Organised retail stores will slowly recover as metropolitan cities in India report lower Covid-19 cases, market researcher Nielsen IQ said.
 
Delhi and Mumbai have seen a sharp drop in daily Covid-19 cases in the past ten days, falling as much as 75 per cent and 25 per cent respectively, though the death toll hasn’t plateaued that fast.
 
Modern trade, which constitutes 9 per cent of sales for fast-moving consumer goods (FMCG) companies, contracted 8.3 per cent in the March quarter, 2.3 per cent in the December quarter, and 15.2 per cent in the September quarter. The channel remains