Mondelez India expands portfolio, gears up to revamp operations

Despite disruption in business in the past few months, Mondelez India is gearing up to revamp its operations. The country’s largest chocolate maker is expanding its portfolio in bakery, rationalising its shelf-keeping units (SKUs) and improving direct reach in search of growth.

The firm now plans to expand its value-added bakery portfolio that it ventured into recently. According to Managing Director Deepak Iyer (pictured), its focus will remain on establishing its brands in the segment and Mondelez is focusing on the bakery market for the long haul. “While share of the bakery segment in our India business remains low, we recently