Business Standard

Monster, Rediff.Com In Tie Up For Careers

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BUSINESS STANDARD

Monsterindia.com, the careers website, has entered into a strategic alliance with Rediff.com. Under the agreement, Monsterindia.com will become the exclusive career-search gateway for rediff.com users.

The site will offer instant access to Monster's global jobs database of over a million opportunities, its resume builders and career content.

The two companies will also create co-branded sites, enabling members and visitors to Rediff.com to search for jobs, utilise job search agents, apply and submit resumes online, personalise the area to help with their job search, and research companies offering jobs.

The partnership is part of Rediff.com's India strategy to provide niche quality services across specialised areas of interest such as the jobs by associating with focused multinational companies like Monsterindia.com.

 

"Monster, as the global leader in internet recruitment, has looked for partnerships with leading local internet brands to support its Indian strategy. Rediff.com comes with an enviable brand equity in the Indian market. Rediff.com's large and growing user base is diverse, widespread and largely exclusive," said Libby Christie, president, Monster.com, Asia Pacific.

"Our relationship with Rediff will bring our career expertise to a very large net audience in Rediff and will give millions career opportunities," she added.

Nitin Gupta, president and chief operating officer, Rediff.com, said: " This alliance is our effort to provide world class services across specialised areas of interest to our users worldwide. The alliance not only provides a range of premier job and career services but endorses our leadership position in the Indian online space."

The two companies will engage in significant online cross promotion to promote the new co-branded site.

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First Published: Feb 27 2002 | 12:00 AM IST

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