Mother Dairy eyes Rs 4,000 cr turnover in FY10

Eyeing a Rs 4,000 crore turnover in the current fiscal, the National Dairy Development Board subsidiary, Mother Dairy will invest Rs 100 crore in augmenting its capacity in this year.      

"Mother Dairy has clocked Rs 3,200 crore turnover in the last fiscal and we are aiming at Rs 4,000 crore total revenue in this fiscal," Mother Dairy CEO Paul Thachil told PTI.      

Over the last few years, Mother Dairy has maintained an annual growth of around 20-22 per cent and it expects the momentum to continue in the current fiscal, Thachil said.      

The company plans to invest Rs 100 crore in the current year to enhance capacity.      

"We have taken steps to increase our capacity both in terms of manufacturing as well as sales and distribution network. The total investments in these activities would be around Rs 100 crore," he added.      

It is also working towards increasing its footprint across the country and has added, Pune to the list of cities in which it supplies fresh milk.      

When asked whether it plans to expand further, Thachil said," We are not looking at expanding our services in the current fiscal but would rather work towards consolidating our presence.

At present, Mother Dairy supplies fresh milk to cities such as Delhi and NCR in North, Mumbai and Pune in West and Hyderabad in South.     

Fresh milk accounts for the majority (around 62 per cent) of Mother Dairy's total revenue, while vegetable and fruits accounts for up to 15 per cent of its earnings.      

Speaking about the company's expenses on marketing activities, he said, Mother Dairy spends around 1.2 to 1.3 per cent of the total earnings on promotional activities.      

Mother Dairy markets dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi, Ghee, Butter, Cheese, Dairy Whitener, UHT Milk, Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level.