Business Standard

Motilal Oswal's ad campaign: Perfecting the art of investment

Its latest campaign makes a case for reaching out to experts to make smart investment calls

Glimpse from Motilal Oswal Financial Services' ad campaign
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Glimpse from Motilal Oswal Financial Services' ad campaign

Sangeeta Tanwar
Brand: Motilal Oswal
Budget: Rs 20 crore
Agency: Mullen Lintas

Financial services is a serious category and except a few, most advertisers have a very high emotional play and gravitas at the core of their communication. With low financial literacy, educating investors without boring them and yet encouraging them to reach out to experts while making investment decisions is akin to treading a tightrope. Motilal Oswal Financial Services’, in its latest campaign, succeeds in highlighting its leadership in equity investments in a serious yet light-hearted manner as the company drives home that it

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